At 23, we all come to work every day because we want to solve the biggest problem in mobile. Everyone is guessing. Publishers donât know what to build, how to monetize it, or even what to price them at. Advertisers & brands donât know where their target users are, how to reach them, or even how much they need to spend in order to do so. Investors arenât sure which apps and genres are growing the quickest, and where users are really spending their time (and money). Throughout the history of business, people use data to make more informed decisions. Our mission at 23 is to make the app economy more transparent. Today we provide the most actionable mobile app data & insights in the industry. We want to make this data available to as many people as possible (not just the top 5%).
“Many a small thing has been made large by the right kind of advertising.”
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals..”
“Advertising: the science of arresting the human intelligence long enough to get money from it.”
“News is what somebody somewhere wants to suppress; all the rest is advertising.”
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